Stella McCartney took to Instagram over the festive period to call on her 6.7 million followers to support Keep The Ban's petition asking major landowners to permanently end 'trail hunt' licences.

The fashion designer voiced her disgust that 'trail hunting' still exists in the UK as Boxing Day hunts took place across the country. Posting an image of herself with a fox on her shoulder she wrote

Stella also posted our animation 'A Trail of Lies' to her Instagram story which you can watch here if you haven't already. Her calls comes following a several years long campaign by Keep The Ban to end the licencing of so-called 'trail hunts' by major landowners across the country.

So what exactly is 'trail hunting' and what's our animation 'A Trail of Lies' all about?

Keep The Ban’s animation ‘A trail of lies’, narrated by TV presenter and conservationist Chris Packham and voiced by actor Peter Egan documents the key moments since fox hunting was made illegal in 2004.

The animation blows away the lie that is ‘trail hunting’ and exposes how it is has continuously and persistently been used as a “smokescreen” for illegal fox hunting. In theory hunts claim to be following an artificial scent as opposed to a live mammal but as referenced in the animation, “During a decade long study, hunt monitors reported that only 1% of so-called trail hunts lay a potentially genuine trail”.

The animation also makes reference to the presence of terriermen as proof of the trail hunt lies. These individuals are directly or indirectly employed by hunts to ensure foxes cannot escape underground either by digging them out or blocking badger setts prior to a hunt. Following on from this the animation then focuses on the ‘turning point’.



“After 17 years of inaction from the authorities, saboteurs needed to battle through the smokescreen and gather evidence from the very top of the hunting community - the hunting office.

In 2020, they got just that.

Three online zoom webinars run by the office were leaked, revealing a nationwide conspiracy to strengthen and continue the smokescreen of trail hunting.

Earlier this year Mark Hankinson, former director of the Masters of Foxhounds Association was found guilty of encouraging or assisting others to evade the ban on fox hunting. The lie that is “trail hunting” is well and truly over and unsurprisingly major landowners such as the National Trust have come forward to end the licencing of hunts on their land.

Keep The Ban hopes the animation will expose the public to the realities of fox hunting in this country and encourage other major landowners such as the Ministry of Defence (who gave out 11 new hunting licences for the forthcoming 21/22 hunting season) to permanently ban hunting on their land.


Rob Pownall

Founder of Keep The Ban

Looking to help?

Adopt a fox with Keep The Ban for just £2 per month and support our on-going work to expose wildlife crime and end fox hunting in the UK for good.

Thank you for visiting our site!

Keep The Ban is a non-profit organisation that campaigns to end wildlife persecution and we fund anti-hunting groups across the country such as the brilliant Hunt Investigation Team. We rely solely on our supporters and donations. If you'd like to support what we do please head to our shop or back us with a small donation.